I AM SALWA, A WOMAN WITH ROOTS IN PALESTINE AND SYRIA, BUT RAISED IN SPAIN. MY LIFE HAS BEEN A FASCINATING JOURNEY BETWEEN THE EAST AND THE WEST. IN THIS INTERSECTION, PALMIRA ALMALÏKA IS BORN, A FASHION BRAND THAT CELEBRATES DIVERSITY AND INCLUSION.
I FIRMLY BELIEVE IN THE TRANSFORMATIVE POWER OF FASHION, CAPABLE OF UNITING SHARED EXPERIENCES GLOBALLY. THEREFORE, FOLLOWING THE RECENT EVENTS IN PALESTINE, WHICH HAVE DEEPLY RESONATED WITHIN ME, PALMIRA TRANSCENDS ITS CONVENTIONAL ROLE AND BECOMES AN ACT OF SOLIDARITY.
I HAVE CREATED A SPECIAL COLLECTION IN SUPPORT OF THE PALESTINIAN PEOPLE. EACH GARMENT IN THIS COLLECTION REPRESENTS A SMALL GESTURE OF EMPATHY AND SUPPORT, BECAUSE I KNOW THAT THE SUM OF THESE GESTURES CAN BRING ABOUT SIGNIFICANT CHANGE.
I SINCERELY APPRECIATE YOUR SUPPORT FOR THIS CAUSE AND FOR BEING PART OF OUR STORY.
NO TO THE GENOCIDE IN PALESTINE!